Our Partners
Market Coverage & Target Audience
At Kara Isatis Meham, market targeting is not merely a geographic exercise — we view the market as a living ecosystem of human connections, technical needs, and commercial potential that must be understood and nurtured with precision, respect, and depth.
Our market coverage and audience strategy is built upon two fundamental pillars:
- 1. Strategic penetration into high-impact regions
- 2. Smart audience selection based on influence, real demand, and brand growth potential
B2B
B2C
Leading salons, trainers, and high-level hairstylists in every major city. We collaborate directly with top-tier salons, expert colorists, national educators, and influential figures in the beauty industry. This audience is not only a key user group, but also a critical force in shaping consumer trends and transferring brand loyalty to the wider market.
Through a semi-centralized distribution model, regional sales teams, and partnerships with specialized local agents, we have achieved nationwide presence across Iran. Active provinces include: Tehran, Isfahan, Khorasan Razavi, Fars, Alborz, East Azerbaijan, Gilan, Mazandaran, Yazd, Kerman, Hormozgan, Khuzestan, Hamedan, Kurdistan, West Azerbaijan, Golestan, Zanjan, Qazvin, Qom, Bushehr, Lorestan, Semnan, Sistan & Baluchestan, Ilam, Ardabil, ...
With over 100,000 active salons, a predominantly young population, strong consumer interest in advanced beauty services, and high digital engagement, Iran has emerged as one of the most strategic and high-potential beauty markets in the Middle East. The rapid growth of specialized services such as:
- Creative coloring and fantasy bleaching
- Reconstruction of over-processed and elastic hair
- Permanent hair straightening (keratin, nanoplastia)
- Scalp therapy and anti-hair-loss treatments clearly indicates a demand-driven, professionalizing market, ready to welcome global brands that prioritize technical
Given the cultural proximity and structural similarities between the beauty sectors in Iran and Turkey, we have officially registered KIM Beauty Group in Istanbul to serve as our legal and operational base for regional expansion. Our phased entry strategy includes:
- Hosting education-led seminars and workshops with local certified trainers
- Establishing partnerships with top-tier salons in Istanbul and Izmir for pilot programs and soft launches. This framework is designed to support the structured rollout of selected product lines, beginning with scalp therapy and advanced haircare — paving the way for long-term brand-building across both markets.
